May 15, 2025

The 2025 Psychedelics Design Awards Online Conference

Welcome to the ONLINE EVENT of the PSYCHEDELICS DESIGN AWARDS where we will highlight achievements in design, innovation, and advocacy while fostering a community of collaboration.

Look forward to inspiring panel discussions, the announcement of winners, and much more.

in partnership with

Meet the Speakers

Mendel Kaelen

Mendel Kaelen is the founder and CEO of Wavepaths , a company started in 2019 that has supported more than 40.000 individual psychedelic therapy sessions in more than 35 different countries with bespoke and adaptive music compositions. Mendel worked as a PhD and postdoctoral neuroscientist at Imperial College London since 2011, where his research was the first to demonstrate music’s central role in psychedelic therapies.
He is considered a thought leader on the therapeutic use of music, and teaches and writes frequently on this topic. Mendel currently lives and works on planet Earth.

Joe Moore

Joe Moore co-founded Psychedelics Today in 2016 with Kyle Buller. As CEO, Joe has co-created one of the planet's best-known psychedelic podcasts and training platforms. He combines over 20 years of avid psychedelic study and training with over 20 years of experience in software and multinational project management.
Joe is a leading expert in transpersonal breathwork, a board member of the Psychedelic and Pain Association and the Psychedelic Medicine Coalition, and a sought-after international speaker on the intersecting subjects of psychedelic medicine and healing, breathwork, drug policy, medical innovation, international justice, and environmentalism.

Alexandra Plesner

Alexandra bridges psychedelics, design, creativity and future-thinking, envisioning psychedelics as a catalyst for positive change and design as the tool to shape this transformation.
She holds an MA in Applied Imagination from Central Saint Martins and an MSc in Applied Psychology from London Met.
With a decade of strategic design experience, Alexandra held key roles at agencies such as Normally Ltd, Method Inc., and Dazed Media, working globally and receiving recognition via publications and awards. Most recently she grew the educational platform Psilocybin San Francisco as its co-founder from idea to an established brand.
Through her editorial contributions and the Psychedelics Design newsletter, Alexandra shares her research insights, aiming to foster a community of creative minds in psychedelics.
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Jalen Salazar

I am a seasoned leader specializing in human-centered innovation for Consumer, Technology, and Life Science industries. After a successful tenure leading design at LUNAR - the renowned creative agency that received the Cooper-Hewet National Product Design Award and that was acquired by McKinsey & Co. in 2015 - I’ve helped build and scale McKinsey’s design capability to 300+ designers globally. As a Partner at McKinsey, I’ve honed my skills in strategically integrating design capabilities within the firm to ensure that results are highly desirable and drive tangible business value. I bring a unique blend of creativity and business acumen; aligning design initiatives with broader organizational strategies to drive effective outcomes at scale.

I am passionate about helping shape a future where organizations elevate their ability to deliver wholistic impact that drives responsible and sustainable growth.

Chelsea Rose Pires

Chelsea Rose (she/her) graduated from the University of California, Los Angeles Honors College with a B.A. in psychology in 2007, and received her master’s degree in Integral Counseling Psychology from the California Institute of Integral Studies in 2012. She has a passion for harm reduction as a therapeutic and practical approach to drug use and abuse prevention.
Chelsea has worked with the Zendo Project, providing psychedelic peer support at events around the world, since 2013. Chelsea also manages the reagent drug testing kit program at DanceSafe, a public health organization focused on safety in the night life community. Additionally, she supervises the Crisis Response Team in Nevada County, supporting clients who come into the emergency room in psychiatric crisis. She lives in the Sierra foothills of California with her husband, three children, and their Basenji pup named Mochi.

Michael Hyp

Michael is a brand consultant and strategist with a commitment to crafting narratives that resonate.
As the former Global Brand Marketing Innovation Concept Director of Nike, his recent tenure has been marked by spearheading brand strategies and positioning for key innovation products. Crafting emotional connections for cutting-edge innovations, making them felt by global audiences beyond technical jargon and feature lists.

His work, deeply rooted in consumer insight, has delivered compelling results that elevate the consumer experience and drive market distinction for the brands he partnered with.

Devon Phillips

Devon is the Community & Partnerships officer for the Multidisciplinary Association for Psychedelic Studies (MAPS ). With his work, Devon develops strategies and partnerships to answer the question: “How do we responsibly mainstream psychedelics?” His background is in behavioral neuroscience and human-centered design, but he has a deep love for art, music, and fashion. Before joining MAPS, Devon founded a virtual reality software start-up that was later acquired in 2018.
He is also the co-founder of the harm-reduction fashion company, More Life. Devon describes himself as a culture nerd who loves the complexity of humanity and wants to be the bridge between our cultures and consciousness exploration.
He says you can usually find him under a tree, reading Plato and bumping Biggie.

Jessa Hurst

Jessa (she/her) has pursued her passion for healing, transformation, and care-giving throughout her career. She completed her undergraduate studies in Pre-Med at Virginia Tech and The Evergreen State College.
She went on to study Traditional Chinese Medicine at Hilltop Eastern Medicine Clinic and later earned her Birth and Death Doula Certifications to deepen her understanding of care-giving at transformational events. The combination of her health sciences education and personal passion for wellness led her to support various organizations through program building, business development, and marketing. Jessa believes in making the world a safer, more caring place, and looks forward to advancing this shared vision through her work with the Zendo Project.

YOUR HOSTS

Dennis Walker

Dennis Walker is a satirist multimedia producer primarily known for his satirizing of the psychedelic space.
He is the founder of Mycopreneur, with which he has platformed over 150 mushroom entrepreneurs from 25 countries on six continents. The Mycopreneur platform is a globally recognized leader in the psychedelic media space, with recent press coverage in Rolling Stone, Forbes, High Times, and many other outlets.
Walker is also the Co-Founder of Mycoday functional mushroom chocolate.

Floris Wolswijk

Floris, founder of Blossom, holds an MSc in Psychology from Erasmus University. His passion for psychedelics, sparked by personal experiences and scientific exploration, drives his mission to expand their accessibility for medical and self-development purposes.
He also offers psychedelic-assisted coaching sessions with his Fiance in the Netherlands through FLO Coaching. He hopes to play a vital part in making psychedelics more widely available and used.
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Welcome by the organisers and hosts:
- Floris Wolswijk, Founder Blosoom & Co-founder FLO Coaching
- Alexandra Plesner, Founder Psychedelics Design
- And partner tba
A keynote speech by a prominent figure in the creative and psychedelic community.
“Education is most effective when it meets people where they are on their journey. Music is a universal bridge, fostering curiosity and a deeper understanding of psychedelics while encouraging responsible and intentional exploration.” – Devon Phillips
Set and setting are critical factors on your journey. This session will explore the influence of music and sound on the psychedelic experience and beyond.
Confirmed Speakers:
- Devon Phillips, Community and Partnerships Officer at MAPS - Multidisciplinary Association for Psychedelic Studies
- Mendel Kaelen, Founder and CEO at Wavepaths
Psychedelic harm reduction includes a variety of methods to help prevent and transform difficult experiences while in a non-ordinary state of consciousness.
The Zendo Project provides psychedelic harm reduction support and education. Their website provides comprehensive resources, including training manuals and crisis hotlines.
This keynote is specifically for a creative audience by acknowledging the potential for psychedelics to influence creative processes while emphasizing the importance of safety and responsible use.
Confirmed Speakers:
Jessa Hurst and Chelsea Rose Pires, M.A., LMFT from ZENDO Project
Presentation of awards with a mix of pre-recorded segments and live announcements.
- Judges introduce each award category.
- Announcement of winners followed by a 15-minute presentation from each winner, showcasing their work and impact.
Continuing the conversation on: Can psychedelics support sustainable design?

This session explores how psychedelic experiences might revolutionize design by unlocking new modes of perception, offering fresh paradigms for addressing complex challenges. This discussion connects psychedelic research with design innovation, providing insights on tackling pressing global issues and highlighting the transformative potential of psychedelics in shaping our future.
Confirmed Speakers:
- Joe Moore, CEO and Co-Founder of Psychedelics Today
- Alexandra Plesner, Designer and Founder of Psychedelics Design
- Michael Hyp, Design Leader, Multidisciplinary Visual Artist and Creative Director
Presentation of awards with a mix of pre-recorded segments and live announcements.
- Judges introduce each award category.
- Announcement of winners followed by a 15-minute presentation from each winner, showcasing their work and impact.

Agenda

Each presentation has a duration of 45 minutes. We invite you to participate in the Q&A after each talk.

The time zone for the event is PST.